Doaki Connect Inc. operates a social media marketplace that connects influencers and purchasers (the “Platform”), and is committed to processing your information in ways that respect your privacy and keep it safe. This Privacy Notice explains what information we collect about you and why, how we use it and share it, your rights over it, and how to contact us if you have questions.

PRIVACY NOTICE SUMMARY

This is a summary of our Privacy Notice. To review our Privacy Notice in full, please scroll down.

What does this Privacy Notice cover?

This Privacy Notice is designed to describe:

• how and what type of Personal Information we collect and use in connection with the Platform and related websites and apps;
• when and with whom we share your Personal Information;
• what choices you can make about how we collect, use, and share your Personal Information; and
• how you can access and update your Personal Information.

What is Personal Information?

As part of providing our services to you, we may collect information from or about you, including information that is considered Personal Information. “Personal Information” is data that can be used to identify a person individually (on its own or in combination with other data). Therefore, this Notice governs our collection, protection, use, retention, disclosure, and other processing of Personal Information and your rights relating to these activities.

What Personal Information Is Collected and Used?

We collect Personal Information when:

• you give it to us (for example, when you create an account as an influencer or purchaser, set up a profile, or communicate with us);
• we collect it automatically (for example, through cookies and similar technologies when you use the Platform or the website); or
• we receive it from others (for example, from social media platforms you connect, or from business partners and service providers).

When you create an account on our Platform, complete or update your profile, connect your social media accounts, browse our site, participate in marketing activities, or contact us for support, you give us your Personal Information. We also collect certain Personal Information through automated technology such as cookies placed on your browser, SDKs in our apps, and similar technologies, with your consent where required. We may also receive Personal Information from business partners, analytics providers, and social media platforms, which help us operate and improve the Platform, detect and investigate fraud or misuse, and more effectively market our services.

How is your Personal Information shared?

We share your information with trusted third parties who help us operate, secure and improve the Platform, provide customer support, process payments, host data, and deliver marketing and analytics services. We also share certain information with other users in the ordinary operation of the marketplace (for example, when influencers and purchasers view each other’s profiles and campaign information). The full Privacy Notice below details how Personal Information is shared.

What are your rights and choices?

You can exercise your data protection rights in various ways. For example, you can update your profile and account details, manage your marketing preferences, disconnect linked social media accounts, adjust cookie settings, or contact Doaki Connect Inc. at privacy@doakiconnect.com to make requests about your Personal Information. Our Privacy Notice has more information about the options and data protection rights and choices available to you.

How to contact us

You can contact us as described below in the “Contact Us” section to ask questions about how we handle your Personal Information or make requests about your Personal Information.

PRIVACY NOTICE

Introduction

This Privacy Notice explains the information we collect, how we use and share it, and how to exercise rights you may have in connection with our websites (including, but not limited to, doakiconnect.com) and our related applications, products and services that together power our social media marketplace connecting influencers and purchasers (collectively, the “Services” or the “Platform”). The Services are operated by Doaki Connect Inc., together with its affiliates, unless otherwise noted (“Doaki” “we”, “us” or “our”). Please also read our Terms of Service, which set out the terms governing the use of the Platform.

Doaki generally acts as a “controller” (or equivalent term under applicable law) when we decide why and how to process Personal Information for our own business purposes (for example, when we operate the Platform and manage user accounts). In some cases, particularly where an organization (for example, an agency or brand) uses the Platform to manage accounts for others, we may also act as a “processor” (or “service provider”) on behalf of that organization. This Privacy Notice applies when Doaki is acting as a controller of your Personal Information, unless otherwise noted.

Sometimes, we work with other companies and our affiliates to bring our users a complete experience on the Platform. This Privacy Notice does not apply to products or services offered by third parties that have their own terms and privacy policies (for example, social media platforms such as Meta, TikTok, Instagram, YouTube, X/Twitter, Snapchat, or other third-party websites or apps you use). You should carefully read each third-party’s privacy policies and any terms and conditions applicable to the product or service you use.

Who We Are and Our Commitment to Privacy

Doaki is a company incorporated in Canada with offices in Toronto, Ontario. As the controller of your information (when acting in that capacity), we believe in holding ourselves accountable to you. If you have any questions or concerns about our privacy practices or this Privacy Notice, you can reach us by using the information provided in the “Contact Us” section.

Who Are You

We collect Personal Information about several categories of people who interact with the Platform:

• These are individuals or entities who create an account on the Platform to present and promote their social media presence, audience, and services, including by connecting social media accounts, providing media kits, and participating in campaigns or collaborations. This Privacy Notice applies to your information when we act as controller.

• These are individuals or entities (for example, brands, agencies, or other organizations) that create an account on the Platform to search for, evaluate, and potentially engage influencers for marketing, promotional, or content-related activities. This Privacy Notice applies to your information when we act as controller.
• Visitors and Other Users. These are people who visit our websites or apps, interact with our content or marketing, or communicate with us but may not have an account.
• Business / Organizational Users. These are organizations that use the Platform for business purposes (for example, agencies or brands managing multiple team members). Where we provide our Services under contract with such an organization, that organization may be the controller of information processed within its account. In such cases, please also review any privacy information that organization provides to you.

INFORMATION WE COLLECT ABOUT YOU

We collect information from you when you provide it to us, when you use the Platform, and from trusted third parties, as further described below.

Information You Provide to Us

We collect information about you when you input it into the Services or otherwise make it available directly to us.

• Contact and Account Information. We collect your contact and account details and keep records of your interactions with us. For example, when you create an account as an influencer or purchaser, complete your profile, provide feedback, participate in a survey, join a webinar, or request more information about our Services. Our records may include your name, username or handle, email address, phone number, profile photos, biography or “about” text, company name, company size, job title or role, preferred contact method, your responses to surveys, events attended, account settings, and any products or services where you have expressed interest.

• Profile, Marketplace and Campaign Information. As part of using the Platform, we collect information you provide to populate your profile and participate in the marketplace, such as: description of your services as an influencer or purchaser, audience demographics (if you choose to provide them), pricing or rate card information, campaign requirements, deliverables, timelines, and any other content or fields provided in the Platform. We also collect information from your use of messaging tools, campaign proposals, bookings, briefs, and reviews or ratings that you submit on the Platform.

• Social Media Data You Authorize. When you choose to connect your account on the Platform with one or more social media accounts (such as Meta, TikTok, Instagram, YouTube, X/Twitter or others), we receive certain Personal Information and related data from those third-party platforms, in accordance with the permissions you grant and those platforms’ terms and policies. This may include but not be limited to the following: account identifiers, usernames, profile information, follower counts, followers and following lists, content performance metrics, engagement rates, audience metrics, posting history and schedule, and other analytics data (“Social Media Data”).

• Payment and Billing Information. If you pay for a subscription or other paid Services, we use a third-party payment processor (e.g. Stripe) to collect and process your payment information. This may include your name, billing address, payment card details and other billing information. Where required by law, we may keep business records related to charges, payments, refunds, taxes or billing issues.
• Support Data and Communications. We keep records of your communications with us. When you communicate with us (via email, in-app support tools, messaging, phone, social media, chatbots or otherwise), we collect your contact information, a description of your issue or question, and any related documentation or technical information we may need to help diagnose or resolve your concern. If you use chatbots or other automated communication tools, those tools may collect and record the contents of your communications as well as usage and analytics information.
• Marketing, Events and Program Data. We collect information you provide when you register for or participate in our marketing activities, such as webinars, contests, events, training sessions, or when you download content (for example, guides or whitepapers) or sign up for our newsletters or marketing communications. This typically includes identifiers and employer information, such as your name, contact information, company details, and location.

Information We Collect Automatically When You Use the Services

We collect information about you when you use our Services, including when you browse our websites, use our apps, or interact with the Platform.

• Technical and Usage Information. We collect information from your browsers and devices when you access or use the Services, which provides us with technical usage information. This may include your IP address, device identifiers, device type, operating system, browser type and version, language settings, the pages you view, the time and date of your visit, the time spent on pages, links you click, features you use, app events, crash logs and other diagnostic information, and similar usage data. We may also collect location-related information (for example, approximate location based on IP address) where permitted by law.
• Account and Configuration Data. When you sign up for our Services, we collect information about how you configure your account and use the Platform, such as your account type (influencer or purchaser), subscription plan, team or organization settings, roles and permissions, connected social media accounts, saved campaigns or templates, and communication preferences.
• Cookies and Similar Technologies. We and our partners use cookies, web beacons, SDKs, and similar technologies to collect information about your interactions with our websites, apps and emails for essential, functional, analytical and advertising purposes. For more information, and to learn how you can control or opt out of certain cookies and tracking technologies, please refer to our Cookie Policy.
• Geolocational Information. Certain features and functionalities of the Platform are based on your location. In order to provide these features and functionalities while you are using your mobile device, we may, with your consent, automatically collect geolocational information from your mobile device or wireless carrier and/or certain third-party service providers (collectively, “Geolocational Information”). Collection of such Geolocational Information occurs only when the Platform/App is running on your device. You may decline to allow us to collect such Geolocational Information, in which case we will not be able to provide certain features or functionalities to you.

Information We Receive from Other Sources

We receive information about you from other users, third-party services, our related companies, marketing platforms, public databases and business partners. We may combine this information with information we collect through other means described above. This helps us update and improve our records, operate and secure the Platform, identify new customers, advertise to you, and suggest Services that may be of interest.

Examples of such sources include:

• Social Media Platforms you choose to connect to the Platform;

• marketing and lead-generation partners who provide information about individuals and businesses that may be interested in our Services;

• We and the third-party technology providers, ad exchanges, ad networks, advertisers, agencies and ad servers with which we work use third-party analytics services (g., Google Analytics) to evaluate your use of the Platform, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Platform and mobile and Internet usage. We do this to improve the Platform and to help us offer you new features and service. These third parties use cookies and other technologies to help analyze and provide us the data. You consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy; and

• other service providers we work with in connection with the Platform.

HOW WE USE INFORMATION

We use the information we collect for the following purposes and to:

• Provide and Operate the Platform. We use your information to create and manage accounts for influencers and purchasers, operate the marketplace, match and recommend influencers and purchasers to each other, enable campaign creation and management, provide analytics and insights, process subscriptions and payments, and deliver customer support. This includes using Social Media Data you authorize us to access, to present metrics, insights and audience information to you and, where applicable, to other users (for example, when purchasers evaluate an influencer’s profile and audience).

• Communicate with You and Provide Support. We use your contact information to send you service-related communications (for example, account notices, security alerts, subscription information, or changes to our terms and policies), respond to your requests, provide technical support, and manage our relationship with you. We may also use your communications with us for training, quality assurance, and dispute resolution purposes.

• Market and Promote the Platform. We use information about your use of the Platform and our websites, such as the pages you visit, features you use, and content you engage with, to optimize the delivery of our marketing and measure the effectiveness of our marketing initiatives. Where permitted by law, we may use your contact information to send you marketing communications about our products and services that we think may be of interest to you, in accordance with your preferences. You can opt out of marketing communications at any time as described in this Notice.

• Personalize and Improve the Platform. We use information we collect to understand how the Platform is used, to develop new features and services, to improve usability, performance and security, and to conduct analytics, research and surveys. We may use aggregated, de-identified or anonymized data to generate insights into how our Services are used without identifying individual users.

• Secure the Platform and Prevent Misuse. We use information we collect to monitor, maintain and improve the security of the Services, detect and prevent fraud, abuse and other harmful activity, enforce our Terms of Service, control access to the Platform, and investigate potential violations or suspicious activity.

• Comply with Legal Obligations. We use information we collect to comply with applicable laws and regulations, respond to lawful requests and legal processes, protect our rights and interests and those of our users or third parties, and enforce our legal agreements.

LEGAL GROUNDS

Where required by law (for example, in the European Economic Area, United Kingdom or Switzerland), we rely on a number of legal grounds to collect and use your Personal Information, including:

• Performance of a Contract. We process Personal Information where it is necessary to provide the Services you request, such as operating your account, connecting influencers and purchasers, and providing customer support
• Legitimate Interests. We process Personal Information where we have a legitimate interest to do so, such as to operate, improve and secure the Platform, communicate with you about the Services, and market our Services, provided that our interests are not overridden by your rights and interests.
• We may rely on your consent, for example, to place certain cookies, to send certain marketing communications, or to access and use Social Media Data where required by the social media platform’s terms. You can withdraw your consent at any time, though this may not affect processing that has already taken place.
• Legal Obligations. We process Personal Information where necessary to comply with legal obligations, such as tax, accounting, and regulatory requirements, or to respond to lawful requests.

HOW WE SHARE INFORMATION

We share your Personal Information as described below and as permitted by applicable law.

• Within Doaki and Affiliates. We may share your information within Doaki and its affiliates to operate, improve and support the Platform and to offer related services, subject to this Privacy Notice.
• Other Users of the Platform. In the normal operation of the marketplace, certain information is visible to other users. For example, influencers’ profiles, connected social media handles and metrics, and campaign-related information may be visible to purchasers; purchasers’ profiles and campaign briefs may be visible to influencers. You can control some of the information displayed by adjusting your profile and account settings.
• Service Providers. We share information with third-party service providers that help us operate the Platform and our business, such as hosting providers, payment processors, analytics and advertising providers, customer support tools, email providers, and security vendors. These service providers are permitted to use your Personal Information only as necessary to provide services on our behalf and are required to protect your information.
• Marketing Partners. We may share limited information with third-party marketing and advertising partners to help us deliver and measure our marketing (for example, to show you ads about our Services on other websites or apps), where permitted by law. Depending on where you live, this may be considered a “sale” or “sharing” of Personal Information for targeted advertising. You may have the right to opt out of such activities under applicable law.
• Business / Organizational Accounts. If you use the Platform through an organization (for example, an agency account or brand account), we may share information about your use of the Services with that organization’s account owner or administrator, in accordance with that organization’s instructions and policies.
• Legal and Compliance. We may disclose your information to law enforcement, regulators, courts and other third parties if we believe in good faith that such disclosure is necessary to comply with a legal obligation, protect the rights, property or safety of Doaki, our users or others, enforce our Terms of Service, or investigate and prevent fraud or abuse.
• Corporate Transactions. We may share your Personal Information in connection with any anticipated or actual corporate transaction, such as a merger, acquisition, sale of assets, reorganization or bankruptcy. If such a transaction occurs, we will require the recipient to use your Personal Information in a manner consistent with this Privacy Notice.
• The Platform is not directed to children under the age of 13. We adhere to the Children’s Online Privacy Protection Act of 1998, 15 U.S.C. §§ 6501–6506 (“COPPA”), and will not knowingly collect Personal Information from any child under the age of 13. We ask that minors (under the age of 13) not use the Platform. If a child under the age of 13 has provided us with Personal Information, a parent or guardian of that child may contact us and request that such information be deleted from our records.

KEEPING YOUR INFORMATION SAFE

We use administrative, technical and physical safeguards designed to protect your Personal Information against loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. These measures include access controls, encryption in transit where appropriate, secure hosting environments, and internal policies and training. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your information using industry-appropriate measures. 

RETENTION AND DELETION

We retain your Personal Information for as long as necessary to fulfill the purposes described in this Privacy Notice, unless a longer retention period is required or permitted by law (for example, for tax, accounting or legal purposes). When we no longer need your Personal Information, we will delete it or take steps to de-identify it. We may retain de-identified or aggregated information for analytics and reporting.

INTERNATIONAL DATA TRANSFERS

Your Personal Information may be accessed from, processed or stored in countries other than the country where you reside, including in countries that may have different data protection laws. When we transfer Personal Information internationally, we take steps designed to ensure an appropriate level of protection in accordance with applicable law, such as using standard contractual clauses or other lawful transfer mechanisms, and implementing appropriate technical and organizational safeguards.

YOUR RIGHTS AND CHOICES

Depending on your location and applicable law, you may have some or all of the following rights with respect to your Personal Information:

• You can request confirmation that we process your Personal Information and obtain a copy of certain information we hold about you.

• You can update or correct your Personal Information through your account settings, or by contacting us if you believe it is inaccurate or incomplete.

• You can request that we delete your Personal Information, subject to certain exceptions (for example, where we are required to keep it by law).

• You can request that we restrict certain processing of your Personal Information in certain circumstances.

• You can object to processing based on our legitimate interests, in which case we will stop processing unless we have compelling legitimate grounds.
• You can request a copy of certain Personal Information in a structured, commonly used and machine-readable format, and ask that we transfer it to another controller, where technically feasible.
• Withdraw Consent. Where we rely on consent, you can withdraw it at any time, without affecting the lawfulness of processing based on consent before it was withdrawn.
• Marketing Choices. You can opt out of marketing emails by using the “unsubscribe” link in the email or by adjusting your communication preferences in your account, where available. You may still receive service-related communications.

You can exercise these rights by contacting us using the information in the “Contact Us” section. We may ask you to verify your identity before responding to your request. Your rights may be subject to limitations or exceptions under applicable law.

COOKIES AND TRACKING TECHNOLOGIES

You can manage certain cookie preferences through your browser settings or our cookie banner where applicable. For more details, please see our Cookie Policy.

UPDATES TO OUR PRIVACY NOTICE

We may update this Privacy Notice from time to time to reflect changes in our practices, technologies, legal requirements or other factors. When we make material changes, we will take appropriate steps to notify you, such as posting the updated Notice on our website and updating the “Last Updated” date, and, where required by law, seeking your consent to changes. We encourage you to review this Privacy Notice periodically.

CONTACT US

If you have any questions about this Privacy Notice or our privacy practices, or if you wish to exercise your rights, you can contact us at:

privacy@doakiconnect.com

6021 Yonge St, Unit 899

North York, ON, M2M 3W2, Canada

If you are not satisfied with our response and you are located in a jurisdiction that provides for it, you may have the right to lodge a complaint with your local data protection authority or privacy regulator.

NOTICE TO ORGANIZATIONAL / BUSINESS END USERS

If you use the Platform through an account provided by an organization (for example, your employer, agency, or client), that organization may be the controller of Personal Information processed in connection with that account. We process such information on behalf of that organization in accordance with our agreement with them. If you have questions about how your information is processed in that context, or wish to exercise your rights, you should contact your organization’s administrator or privacy contact.

STATE-SPECIFIC PRIVACY

This section applies only to individuals located in the United States. It supplements the rest of this Privacy Policy.

We do not sell or share personal information as those terms are defined under applicable U.S. state privacy laws, and we do not use personal information for targeted or cross-context behavioural advertising.

Some U.S. state privacy laws give residents additional rights regarding their personal information, which may include rights of access, deletion, correction, portability and the right to opt out of certain processing activities (such as sale of personal information or targeted advertising). Where such laws apply to our processing of your personal information, we will honor your rights to the extent required by applicable law.

If you are a resident of a U.S. state with such privacy rights and wish to exercise them, you may contact us at:

Email: privacy@doakiconnect.com

Mail: 6021 Yonge St, Unit 899

North York, ON, M2M 3W2, Canada

We may need to verify your identity before responding to your request, which may involve asking you to provide certain information we already hold about you.

California Privacy Notice (CCPA/CPRA)

This subsection applies only to California residents and is intended to satisfy the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), where those laws apply to Doaki.

Categories of Personal Information We Collect

In the past 12 months, we have collected, for business purposes, the following categories of personal information relating primarily to business contacts (e.g., employees and representatives of our customers, vendors and partners):

• Identifiers: such as name, business email address, business telephone number, job title, employer name, and online identifiers (e.g., IP address) associated with your use of our services.
• Commercial information: such as records of products or services purchased or considered, and related transaction information.
• Internet or network activity information: such as log data, usage data and interaction information relating to our websites, platforms and services.
• Professional or employment-related information: such as your role, department, and other information connected to your position with your employer.
• Inferences: in limited cases, inferences drawn from the information above to help us understand your interests or preferences in a B2B context (for example, what features or content is most relevant to your role).

We collect these categories of personal information from the sources and for the purposes described in the “What Personal Information Is Collected and Used?” and “How Is Your Personal Information Shared” sections of this Privacy Policy, including:

• directly from you;
• from your employer or colleagues;
• from our service providers and partners; and
• automatically via your use of our websites or services or the Platform (e.g., technical and usage data).

We disclose these categories of personal information to the categories of recipients described in the “How We Information” section of this Privacy Policy, such as:

• service providers and vendors that process data on our behalf (e.g., hosting, support, analytics, communication tools);
• our affiliates;
• professional advisors; and
• authorities, where required by law.

No Sale or Sharing of Personal Information

Doaki does not sell personal information and does not share personal information for cross-context behavioural advertising as those terms are defined by the CCPA/CPRA. We also do not use third-party advertising cookies on our services for targeted advertising.

Your Rights as a California Resident

Subject to certain exceptions and limitations, California residents have the following rights with respect to their personal information:

• Right to Know / Access: The right to request that we disclose the categories of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purposes for collecting it, the categories of third parties to whom we disclose it, and the specific pieces of personal information we hold about you.
• Right to Deletion: The right to request that we delete personal information we have collected from you, subject to certain exceptions (for example, where we need the information to comply with a legal obligation or to defend legal claims).
• Right to Correction: The right to request that we correct inaccurate personal information we maintain about you.
• Right to Non-Discrimination: The right not to receive discriminatory treatment from us for exercising any of your CCPA rights.

Because we do not sell or share your personal information or use it for cross-context behavioural advertising, the right to opt out of sale or sharing does not apply to our current practices.

How to Exercise Your California Privacy Rights

If you are a California resident and would like to exercise any of the rights described above, you may contact us at:

Email: privacy@doakiconnect.com

Mail:

6021 Yonge St, Unit 899

North York, ON, M2M 3W2, Canada

Please specify in your request that you are a California resident and describe the right you wish to exercise. To protect your privacy and security, we may take reasonable steps to verify your identity before responding to your request, which may include asking you to confirm certain information we already hold about you or to provide other proof of identity.

You may also authorize an agent to make a request on your behalf. If you use an authorized agent, we may require proof of the agent’s authority and may still ask you to verify your identity directly with us.